User Experience

I am passionate about understanding and empathizing with the needs, wants, and limitations of end users to help create a better experience for that end user. From the beginning of my career 18+ years ago I have always created my designs with the end user in mind. It is important to educate others, like stakeholders and clients, about User Experience – Read more in my post 'What is UX Design?'.

With Bitovi I have done UX work for Haulhound (view case study), Apple, Lowes Iris home automation (view case study), and Johnson & Johnson, as well as many smaller companies and startups.